Loyalty, generosity or honesty….
February, -- What are the facts of reality that give rise to the concept of "loyalty"? Notice, first, that the objects of loyalty are human and institutional. One is loyal to a friend, an organization, a spouse, a country.
However dedicated a person may be to his work, he is not "loyal" to it. Notice, further, that loyalty characterizes a person in virtue of some correlative role: Such relationships need not be totally exclusive: But a person is not loyal to everyone, in the way that he is honest with everyone.
In particular, a person cannot be loyal to his friends and to their adversaries; he cannot be loyal to his suppliers and to their competitors. Why should this be so, if interests do not conflict?
The answer is that fundamental interests do not conflict, but concrete goals may.
And it is amid the clash of goals that one speaks of a loyal friend or a loyal spouse. These observations provide the basis for a definition of "loyalty": Numerous analogous types of loyalty also exist. But that is simply the virtue of integrity.
Here, though, the purpose is not to optimize the value of the relationship—there is none—but to optimize the value one gets from an untarnished memory of the former relationship.
Relationships as Trade Is a relationships that requires loyalty from the two parties compatible with the view of a relationship as a trade?
Why should a customer not tell his supplier: The following mundane case answers the question. A person who loyally shops at his neighborhood grocery store is nominally exchanging money for food.
But in fact, he is simultaneously engaged in numerous other exchanges. For example, as a loyal customer, he may be receiving special friendliness and recommendations from the personnel. More important, by nurturing the relationship he is laying the basis for receiving such values in the future, since greater friendliness and concern exists between acquaintances than between strangers.
Loyalty and Selfishness This analysis suggests why people make two closely related mistakes regarding loyalty. The first is to look upon loyalty as a trait displayed only occasionally. Specifically, many people see loyalty as something that exists only in the face of a major temptation.
The explanation for this error is that, usually, the loyal customer seems to act more or less like any other regular customer. His behavior is striking to casual observers only when a special temptation arises, say, a comparable store opening up much closer to his home. Other customers abandon their former store for the more convenient one.However, as Christine Nord’s function-plus-loyalty concept ensures that the ‘function’ in functionalist approaches to translation also involves issues like ST functions such as the informative of persuasive functions of a text.
(4) Christiane Nord‟s Function plus Loyalty Principle The book Possibilities and Limits of Translation Criticism. every action has a purpose. who champions the cause of the translator.
for a long time. The conclusion will sum up the fundamental hypotheses of the skopos-theoretical concept “Function + Loyalty.” Nord, Christiane.
Add Journal to My Library Open Theology, Volume (1) – Jun 10, Read Article. plus search all of PubMed and Google Scholar seamlessly. Literary translation as an act of mediation between author and reader KENNETH JORDAN NÚÑEZ Universidad San Jorge [email protected] Recibido: 30 de noviembre de Christiane Nord, starting from the instrumental approach of functionalism, specificity of literary discourse affects particularly the notion of the abovementioned.
|Friday, December 15, 2006||The first difference she points out at is that the post-colonial writers are not just transposing a text like the translators are but that they ground their work on an entire culture, which is composed of a language, a cognitive system, a literature, a material culture, a social system, a legal frameworka history and so forth Then, the translator is presented with a set of choices as to which elements to preserve or not in translation|
function plus loyalty, function refers to the factors that make a target text work in the intended way, while loyalty limits the range of justifiable target text functions (Nord, , , ). Functionalism is a term essentially used to cover the four scholars’ sub-theories which.
function of the translated text.
Functions and Cardinality of Sets Real-valued functions of a real variable are familiar already from basic (pre)calculus. Here we consider functions from a more general perspective, a function f is the set of all ordered pairs of the form (x;f(x)) as x varies over the domain. • Christiane Nord–the model of translation put forward in her book Text Analysis in Translation(/) • Her model stresses the importance of a ‘functionality plus loyalty’ principle. She distinguishes two basic types of personal functions (e.g. modality) as well as cohesion. Introduction to Skopos Theory_AT - Download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online. Christiane Nord Vermeer () – laid the foundations of the Skopos “Function plus loyalty: ethics in professional translation”. Génesis. Revista Científica do ISAG, /6:
However, it was almost suitable and valid for advertisement translation which a t-tached more importance to the effects of ads and some other non -literal texts (Ma, p.
90). Then Christiane Nord added loyalty to such sokops theory, emphasizing the translators’ responsibility toward the author, the i n-.